Okay, so you built an internet marketing business from scratch. Your professional-looking website is up and running. Your products and services are among the best in the market. Everything has been sorted – ordering systems, payment systems, customer support, etc. But then, days, weeks, and months go by without your business earning any money. If this is the case, then you have probably not paid any attention to getting enough people to see that your business exists.
How will a person know that your products and services exist? Generating traffic is the most important factor affecting an online business’s success. The more web traffic you have, the more successful you will be. This is not always the case though because there are such things as targeted traffic and untargeted traffic. But generally, if you have more traffic, the better you will be.
Here are a few tips on how to drive potential customers to your internet marketing business. Take note of them and most importantly, make use of them. They could make the difference in getting your business to the level you want it to be.
1 – Search Engine Optimization – this should be among the INTERNET FOR BUSINESS very first things you should look at during the initial stages of starting your business. In fact, before you even choose a domain name for your website, SEO is a major factor in making your decisions. If you are new to SEO, it is basically the process of improving the structure and content of your website so that search engines find it easier to crawl, index and list on its results pages. The most common practices in SEO include keyword research, integration keywords into the website’s content and link building. SEO is not that too difficult to learn but it can take a little time to take effect. Just a few hours of browsing over resources can teach you the basic and most important aspects of it.
2- Social Media Marketing – Social networking and bookmarking sites are all the rage on the web nowadays. These have millions of registered members and can be like gold mines to your marketing efforts. What you need to do is build profiles for you and your business in these sites then use them to connect and market to people. The secret to social media success is regular and consistent participation. You should always be there to take part of the conversations and exchanges that are going on in your chosen market or niche.
3 – Email marketing. A very popular online business quote says that “The money is in the list”. This saying is absolutely true. The bigger your list is, the more people you have to market and sell to. There are a lot of tools out there (some free, some subscription-based) that allow you to maximize your email marketing campaigns. It’s best that you make use of them. They can be very time-consuming at times but they are worth it.